Elements and Performance Criteria
- Confirm exhibition scope and format.
- Assess proposed exhibition concept to determine planning and operational requirements.
- Consult with key stakeholders about exhibition objectives.
- Develop overall format in consultation with stakeholders.
- Develop a work schedule to address exhibitor recruitment and management requirements identifying key activities, interrelationships and timelines.
- Establish format for buyer and seller interaction.
- Determine most appropriate format for buyer and seller interaction based on analysis of exhibition objectives, operational constraints and consultation with key stakeholders.
- Establish and monitor procedures and systems for one to one appointment scheduling when required.
- Ensure format, systems and procedures integrate well with other exhibition components and considerations through liaison with colleagues and stakeholders.
- Recruit exhibitors.
- Develop clear, professional and legally compliant exhibitor prospectus, including breakdown of costs, benefits and other relevant exhibitor information.
- Distribute and present exhibitor prospectus according to agreed targets and marketing plan.
- Maximise take-up of space and profitability through follow up promotion and negotiation as required.
- Execute exhibitor contracts and agreements to include full details of commitments made by both parties.
- Support exhibitors.
- Provide or organise exhibitor support services.
- Develop and distribute accurate and complete exhibitor kits at appropriate time.
- Provide or organise exhibitor operational support, including briefings and debriefings according to agreements.
- Pro-actively liaise with exhibitors and identify and resolve issues as required.
- Reduce negative environmental impacts through judicious use on printed materials.
- Manage post exhibition activities.